SPARKLES

SPARKLES
A Holiday Shopping Event

November 12-15
&
November 19-22


Join us for our annual holiday shopping event amid thousands of twinkling lights in the village - a true holiday experience!

Enjoy The Village of St. Jacobs’ many unique shops and eateries.
Shop into the evening Thursday, Friday and Saturdays and take in the holiday festivities and entertainment!
Sunday hours vary by business.

Full Schedule of Events Coming Soon!

Shop into the Evening

Thursdays until 8pm
Fridays & Saturdays until 9pm

*Shops follow their regular hours Sundays

Waterloo County Carollers

Thursdays 6-8pm | Fridays 5-8pm | Saturdays 4-7pm | Sundays 2-4pm
Wandering the Village of St. Jacobs

Free Horse and Wagon Rides

Fridays & Saturdays 6-8pm | Sundays 1-3pm
@ The TriSisters Art House 1370 King St N.

Santa

Thursday Evenings 6–8 PM
TriSisters Art House 1370 King St.

Santa and Mrs. Claus will be making a special appearance on the TriSisters deck, ready to greet visitors and spread a little Christmas cheer. Make sure you check out Explore Waterloo's Mistletoe Art Installation while your there!

Friday & Saturday Evenings | 6–8 PM
Around the Village

Keep an eye out! Santa will be wandering through the Village, handing out candy canes, stopping for photos and spreading Christmas magic along the way.

Saturday & Sunday | 1–4 PM
Home Hardware, 1420 King St.

Bring the kids for a classic Christmas visit with Santa! There will be time to share Christmas wishes, drop off letters and capture a special holiday photo.
*with support from The Optimist Club of St. Jacobs

Burn Barrels - St. Jacobs Fire Dept

Fridays 5-8pm

Parking Lot @ Living Fresh 1382 King St.

Sparkles Full Schedule of Events

Don’t miss a moment of the holiday fun at St. Jacobs Sparkles! From live music to festive activities, there’s something happening every day. Check out the full schedule to see what’s on when and plan your perfect visit to the village.

Shop into the Evening during Sparkles!

Experience the magic of the village after dark as your favourite shops stay open late with festive promotions, exclusive offers, and holiday cheer. Stroll under the twinkling lights, find the perfect gifts, and enjoy the warmth of small-town shopping at its most charming.

Thursdays until 8pm | Fridays & Saturdays until 9pm

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Sparkles shopping begins when shops open each day. Hours may vary by store.

*Food establishments (Restaurants, Cafe’s, Quick food, Breweries)

During Sparkles, many shops and restaurants stay open later to welcome visitors—but even those not officially signed up often join in the festive spirit! You’ll find plenty of places to explore, shop, and dine as you stroll through the village. Discover all the unique boutiques, galleries, and eateries that make St. Jacobs special.

Parking During Sparkles

St. Jacobs offers free on-street parking in the downtown core for up to three hours, unless otherwise posted.

There are also two municipal parking lots available free all day:

Front Street Parking Lot (Bus Parking) – all day

Albert/Water Street Parking Lot (Cars, Campers, and Buses) – all day

These lots are connected with private businesses lots, so please watch for posted signs. Out of courtesy, please avoid parking in front of residents’ driveways.

Overflow Parking: Additional parking on Friday and Saturday is available at the St. Jacobs Mennonite Church (click for location).

Places to Stay

Planning to make a weekend of Sparkles? Stay the night and enjoy everything the Village has to offer. Browse our Places to Stay page to find the perfect accommodation, and don't miss the exclusive hotel promotions below to make your visit even more memorable.

Sparkles is supported by Woolwich Township